Privacy Policy
The short version: Numi processes your food photos on-device or via our secure AI pipeline. We don't sell your data, share it with advertisers, or store your images longer than needed to give you results. Your health information stays yours.
1. Who We Are
Numi ("we," "us," or "our") is a mobile application for iOS that uses AI to analyze food and provide nutrition insights. This Privacy Policy explains how we collect, use, and protect information about you when you use the Numi app or visit this website.
If you have questions, contact us at hello@getnumi.app.
2. Information We Collect
Information you provide directly
- Account information: Name and email address when you sign up or join the beta program.
- Profile data: Optional information such as age, height, weight, and dietary goals that you choose to enter to personalize your experience.
- Feedback and support: Messages, screenshots, or other information you send when you contact us.
Information generated by your use of the app
- Food photos: Images you capture or upload for analysis. Photos are processed to identify food and calculate nutrition data. We do not retain your original photos after analysis is complete unless you explicitly save them to your history.
- Nutrition logs: The meals, portions, and nutrition data you record within the app.
- Usage data: How you interact with the app — features used, screens viewed, and session duration. This data is anonymized and used only to improve the product.
Information collected automatically
- Device information: Device model, iOS version, and app version for crash reporting and compatibility purposes.
- Crash reports: Technical error data when the app crashes, which may include device state at the time of the error. This data does not include your photos or personal health information.
3. How We Use Your Information
We use the information we collect to:
- Analyze food images and provide nutrition data and insights
- Personalize recommendations based on your goals and dietary preferences
- Improve the accuracy of our AI food recognition model
- Provide customer support and respond to your questions
- Send you beta updates, release notes, and product announcements (you can unsubscribe at any time)
- Diagnose and fix crashes and technical issues
- Comply with legal obligations
We do not use your data to serve you advertisements. We do not sell your personal information to any third party.
4. AI and Food Analysis
Numi uses artificial intelligence to identify food in photos and estimate nutritional content. This analysis may be performed on your device (using Apple's on-device ML capabilities) or via a secure server-side AI pipeline, depending on the complexity of the request.
When analysis is performed server-side, your image is transmitted over an encrypted connection (TLS), processed to return nutrition data, and immediately discarded. We do not store server-processed images beyond the duration of the API request.
AI-generated nutrition estimates are approximations. They should not be used as a substitute for professional medical or dietary advice.
5. Data Sharing and Third Parties
We share your information only in these limited circumstances:
- Service providers: We use trusted third-party services to operate Numi, including cloud infrastructure, crash reporting, and analytics. These providers are contractually bound to use your data only as directed by us and cannot use it for their own purposes.
- Legal requirements: We may disclose information if required by law, court order, or to protect the safety of our users or the public.
- Business transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred to the successor entity. We will notify you in advance if this occurs.
6. Data Retention
We retain your account information and nutrition logs for as long as your account is active. You may delete your account and all associated data at any time from within the app (Settings → Account → Delete Account) or by emailing hello@getnumi.app. Deletion requests are processed within 30 days.
Anonymized, aggregated usage data that cannot be linked back to you may be retained indefinitely for product improvement purposes.
7. Data Security
We use industry-standard security measures to protect your information, including:
- TLS encryption for all data transmitted to and from our servers
- Encrypted storage for data at rest
- Strict access controls — only authorized personnel can access personal data
- Regular security reviews of our systems and practices
No system is 100% secure. If we ever experience a data breach that affects your personal information, we will notify you promptly in accordance with applicable law.
8. Your Rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your data ("right to be forgotten")
- Restrict or object to certain processing
- Receive a copy of your data in a portable format
- Withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, contact us at hello@getnumi.app. We will respond within 30 days.
9. Children's Privacy
Numi is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with their information, please contact us immediately and we will delete it.
10. Apple Health and HealthKit
Numi may request permission to read from or write to Apple Health (HealthKit) on your device. This integration is entirely optional. Data shared with Apple Health is governed by Apple's own privacy policies. We never upload HealthKit data to our servers, and we never use it for advertising.
11. TestFlight Beta Testing
During the beta period, Numi is distributed via Apple's TestFlight platform. By participating in the beta, you agree that Apple may collect certain usage and performance data as part of their TestFlight service, subject to Apple's Privacy Policy. Feedback you submit through TestFlight is handled according to this policy.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we make significant changes, we'll notify you through the app or by email. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of Numi after changes are posted constitutes your acceptance of the updated policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please get in touch: